OnePlus Unveils Sony-Powered Camera, Hasselblad Innovations

Posted By Alice Hale on Jul 4, 2024

OnePlus, a prominent player in the smartphone industry, has recently taken the wraps off its latest flagship device, the OnePlus 12, showcasing an array of impressive camera features and groundbreaking technology.

The OnePlus 12 boasts a custom Sony LYT-808 wide-angle camera, developed in collaboration with Sony Semiconductor, that incorporates a Type 1/1.4-inch image sensor. With a 50-megapixel main camera and a 64-megapixel 3x periscope telephoto camera, the OnePlus 12 promises to deliver exceptional photography capabilities.

Not only that, but OnePlus has also joined forces with Hasselblad, a renowned name in high-end camera technology, to further enhance the OnePlus 12's imaging prowess. With upgraded portrait mode, advanced photo adjustments, and improved image processing algorithms, the OnePlus 12 is set to offer users an unparalleled smartphone photography experience.

But that's not all the OnePlus 12 has to offer; it also packs significant performance enhancements, a stunning display, and audio upgrades. Curious to know more about this groundbreaking device? Stay tuned to find out how OnePlus is revolutionizing the smartphone industry.

Key Takeaways

  • OnePlus 12 features a customized Sony LYT-808 wide-angle camera with a 50-megapixel main camera and a 64-megapixel 3x periscope telephoto camera.
  • The new sensor in the OnePlus 12 was co-developed between Sony Semiconductor and OnePlus, offering improved image quality.
  • OnePlus 12 is powered by Qualcomm's Snapdragon 8 Gen 3 mobile platform, providing up to 30% improved CPU performance and 25% improvement in GPU performance.
  • The OnePlus 12 display is a 2K 120Hz ProXDR display with a peak brightness of 4,500 nits and a variable refresh rate ranging from 1Hz to 120Hz. It is certified by DisplayMate with an A+ rating.

Camera Features of OnePlus 12

The camera features of the OnePlus 12 smartphone offer a range of advanced capabilities and innovative technologies for capturing stunning photos and videos.

One notable feature is its ability to excel in low light photography. With a customized Sony LYT-808 wide-angle camera and a Type 1/1.4-inch image sensor, the OnePlus 12 delivers exceptional image quality even in challenging lighting conditions.

Additionally, the phone incorporates optical image stabilization, which helps to minimize camera shake and produce sharper, more stable images and videos. This feature is particularly beneficial when capturing moving subjects or shooting in low light environments.

The combination of low light photography capabilities and optical image stabilization makes the OnePlus 12 an excellent choice for users who prioritize capturing high-quality visuals in any situation.

Performance Enhancements of OnePlus 12

With its powerful Qualcomm Snapdragon 8 Gen 3 mobile platform and industry-leading cooling system, the OnePlus 12 showcases impressive performance enhancements for seamless multitasking and intensive tasks.

  • Improved specifications: The OnePlus 12 offers up to 30% improved CPU performance and a 25% improvement in GPU performance compared to its predecessor. With up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 ROM, it provides ample storage and smooth operation.
  • Snapdragon processor: Powered by Qualcomm's latest Snapdragon 8 Gen 3 mobile platform, the OnePlus 12 delivers exceptional speed and responsiveness, ensuring a lag-free user experience.
  • Dual Cryo-velocity VC Cooling System: The industry-leading cooling system in the OnePlus 12 helps maintain optimal performance during demanding tasks, preventing overheating and ensuring sustained high performance.
  • Fast charging capabilities: The OnePlus 12 supports 80W fast charging, allowing users to quickly recharge their device and get back to their activities without delay.

These performance enhancements make the OnePlus 12 a formidable device for users who require powerful performance and seamless multitasking capabilities.

Display and Audio Upgrades in OnePlus 12

oneplus 12 improves display

After exploring the impressive performance enhancements of the OnePlus 12, let's now turn our attention to the notable upgrades in display and audio that this device brings to the table.

The OnePlus 12 boasts significant advancements in display technology, offering users an immersive visual experience. It features a new 2K 120Hz ProXDR display with a peak brightness of 4,500 nits, ensuring vibrant colors and sharp details. The display is also certified by DisplayMate with an A+ rating, guaranteeing top-notch quality.

In terms of audio enhancements, the OnePlus 12 does not disappoint. It comes with dual stereo speakers that deliver immersive sound thanks to Dolby Atmos integration. This technology creates 3D sound spaces, enhancing the overall audio experience.

To summarize, the OnePlus 12 brings display technology advancements and audio enhancements, including Dolby Atmos integration, to provide users with a visually stunning and acoustically immersive experience.

Display Technology Advancements Audio Enhancements and Dolby Atmos Integration
– 2K 120Hz ProXDR display – Dual stereo speakers
– Peak brightness of 4,500 nits – Dolby Atmos integration
– Certified by DisplayMate – 3D sound spaces

Pricing and Availability of OnePlus 12

OnePlus 12's pricing and availability details have been announced, providing interested consumers with the opportunity to purchase the highly anticipated device.

Here are the key details:

  • Color options: The OnePlus 12 comes in two stylish colorways: Flowy Emerald and Silky Black, allowing users to choose the option that suits their personal style.
  • Availability: The OnePlus 12 will be available in the United States and Canada starting from February 6, ensuring that customers in these regions can get their hands on the device.
  • Pricing: The OnePlus 12 offers two storage configurations. The 12GB RAM/256GB ROM version is priced at $800 ($1,070 CAD), while the 16GB RAM/512GB ROM version is priced at $900 ($1,200 CAD).
  • Trade-in offer: OnePlus is also providing a trade-in offer, allowing customers to receive an additional $100 trade-in bonus on any phone, regardless of its condition. This offer provides an opportunity for users to upgrade to the OnePlus 12 while saving some money.

With these pricing and availability details, OnePlus is ensuring that consumers have a clear understanding of how they can acquire the OnePlus 12 and enjoy its impressive features and innovations.

Hasselblad Innovations in OnePlus 12

camera upgrade for oneplus 12

The OnePlus 12 incorporates groundbreaking Hasselblad innovations that elevate its camera capabilities to new heights. Through its partnership with Hasselblad, OnePlus has made significant advancements in camera technology, resulting in enhanced image quality and improved overall performance.

The OnePlus 12 features an upgraded Portrait Mode that simulates bokeh and flare effects from Hasselblad lenses, allowing users to capture professional-looking portraits. Additionally, the phone includes a new Hasselblad Master Mode for advanced photo adjustments, providing users with more control over their images.

The OnePlus 12 also benefits from improved image processing algorithms developed in collaboration with Hasselblad, as well as the latest HDR algorithm for enhanced image quality. With these innovations, the OnePlus 12 delivers exceptional camera capabilities that cater to the needs of photography enthusiasts.

Frequently Asked Questions

What Is the Battery Capacity of the Oneplus 12?

The battery capacity of the OnePlus 12 is not provided in the given context. However, the OnePlus 12 offers battery performance with support for 80W fast charging and 50W AIRVOOC wireless charging, ensuring efficient and convenient charging capabilities.

Does the Oneplus 12 Have Expandable Storage?

No, the OnePlus 12 does not have expandable storage options. However, it compensates for this limitation with its impressive camera features and capabilities, including a customized Sony LYT-808 wide-angle camera and collaborations with Hasselblad for enhanced image quality.

What Is the Size and Resolution of the Oneplus 12 Display?

The OnePlus 12 display boasts a 2K resolution and a refresh rate ranging from 1Hz to 120Hz, delivering stunning visuals. Additionally, the Sony-powered camera in the OnePlus 12 offers advanced imaging capabilities, including enhanced image quality in various lighting conditions.

Is the Oneplus 12 Water and Dust Resistant?

Yes, the OnePlus 12 is water and dust resistant with an IP68 rating. It is also dual SIM capable, allowing users to use two SIM cards simultaneously. The color options for the OnePlus 12 are Flowy Emerald and Silky Black.

What Is the Weight of the Oneplus 12?

The weight of the OnePlus 12 is not directly mentioned in the provided information. For the OnePlus 12's price and availability, it comes in two colorways and will be available in the US and Canada on February 6. The starting price is $800.


In conclusion, the OnePlus 12 sets a new standard for smartphone photography with its advanced camera features and Hasselblad innovations. The device offers exceptional image quality in various lighting conditions, thanks to its custom Sony LYT-808 wide-angle camera and upgraded image processing algorithms.

Additionally, the OnePlus 12 delivers impressive performance enhancements with Qualcomm's Snapdragon 8 Gen 3 mobile platform. With its stunning display and audio upgrades, the OnePlus 12 provides a remarkable smartphone experience for consumers.