To be accepted by the seller and contribute to his productivity, software must be its extension. Ergonomics, mobility, rapid handling, and always robustness and adaptability to new business applications are the conditions for an efficient man-machine duo.
No more right-clicking in some new store software! Instead, sellers have only one “swipe” to perform. Nothing more natural when you’re used to the experience of a smartphone but a cultural revolution to accomplish for software publishers.
Gone are the days when users were looking for software functionality in the menu maze. Today, we are making sure that we can offer them as we navigate.
Listen and learn
This new ergonomics responds to a new development process. It begins with the observation of client behavior. Not project managers but end users, directly on the sales floor.
The next step leads to the creation of models designed to position the large visual cues on the pages. The models are then “designed” or concretized and passed in dynamic mode. Then comes the time to pass them on to the development teams so that they can give birth to the product.
Setting up the ergonomics and construction of the navigation logic, graphics at various stages, the editor takes care to submit his solution to users “testers.”
Pushing the right information at the right time
This new way of working offers many benefits. The resulting IT solutions are faster to handle because they are more intuitive than those of previous generations.
They are therefore better accepted by users in a sector, distribution, where turnover is high. When you start a computer project if you only bring technology to the shop your tools end up in a closet. If you don’t put forward the human being, so the seller, it’s lost in advance.
Making technology work for people
Productivity is also at this price. In stores where customers come today to try and compare products, vendors expect software that supports them in their advisory role.
It is up to the application to push the right information at the right time towards the seller. When you give a salesperson a technological tool, he or she perceives it primarily as a constraint. And if the tool does not allow it to offer more products and be more relevant in its discourse, it is useless!
